Wyld Rye

About Wyld Rye

Founded in 2016, Wild Rye™ creates beautiful and technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style, and whether a beginner, pro, or après enthusiast, are committed to creating a welcoming and confidence-inspiring environment for women everywhere she plays wild. Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility – we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country like REI, Title Nine, evo and more. Learn more at wild-rye.com. @wild_rye

B Corp Status: Certified

Other Certifications: Climate Netutral, 1% for the Planet

Cassie Abel is the Founder of Wyld Rye

I have over 15 years of brand and agency experience within the active lifestyle, outdoor, resort and financial services segments managing communication strategy and integrated marketing. I have a passion for life under the open sky and a love of connecting people. After countless years in the male-dominated outdoor industry, I founded Wild Rye in 2016 to bring outdoor-loving women a better option. Wild Rye crafts beautiful and technical outdoor apparel that fits, inspires confidence and welcomes more women-identifying adventurers into the outdoors.

I am a self-motivated adventure-seeker with a great appreciation for teamwork and collaboration. I am a natural connector of people, places and things and am always looking for an opportunity to learn from and meet new people.

Contact Wyld Rye

Website: wild-rye.com

Email: hello@wild-rye.com