Against

About Against

Against, a creative company for rebel brands was founded upon the idea of, well, going against – going against the grain, against the normal, the typical, and the expected. This disruptive, go-against mentality defines who we are, who we partner with, and the type of work we produce.

The center of the universe for us is Boise but our work takes us around the world. Regardless of location, we focus on partnering with rebel brands looking to go against the expected industry playbook, disrupt their business category and make real changes in their customer’s lives. We work with these brands to solve whatever creative challenge they may be facing. As for our mantra? If the solution isn’t relevant, stirring, and brave, then the challenge hasn’t been solved.

The tangible work we do varies client by client and challenge by challenge. On the most basic level, we make stuff. We design packaging, build websites, develop and oversee campaigns, create digital ads, produce radio spots and commercials, take clients through company-wide rebrands, act as coaches, producers...have we lost you yet? Above all, we set out to do really great work for really great companies that are dedicated to making a really great impact within their community and the world we live in.

So now you know why we flipped our logo upside down!

B Corp Status: Not Certified

Meet the Founders, Jennie Myers & Brad Weigle

Meet Jennie

Humans are the sum of their life experiences and Jennie has been collecting adventures like kids collect special rocks. She’s branded cattle on a remote ranch in Wyoming, studied visual communication in Switzerland, trekked to the top of China, lobbied for human rights in Washington, competed in national fitness competitions, jumped out of perfectly good airplanes, and earned her way to the top of mountains and org charts.

She is always game for a new adventure and loves testing the elasticity of her comfort zone. She sees an educational opportunity in every failure and always opts to see the opportunity side of a problem. She is a creative constructionista, hardcore optimist, problem ponderer, bushy-tailed-wild-eyed-workaholic, nosher of new, left brain/right brain mixologist, endlessly-curious attempting curiously-endless, “what-if” wielder.

By day, Jennie spins creative strategies for Against, a creative agency in ‘exotic’ Boise, Idaho. As Co-Founder she balances the business and creative output of the company, spending her days translating business strategy into human insight and human insight into creative storytelling.

When she’s not at the agency you can find her coaching and teaching students at Boise State. As Co-Creator of the Certificate of Innovation and Design in the College of Innovation and Design, she helps students to reach their full creative potential and find creative confidence.

Jennie has 20 years advertising, branding, and marketing experience, a BFA and MBA

Meet Brad

Brad Weigle has spent his 10-year career in marketing and technology working with some of the largest brands in the Northwest. In 2019, he co-founded Against, a creative company for rebel brands where he helps companies better define their purpose and go against the grain.

Brad spends most of his time building marketing and creative strategies that help companies disrupt and innovate within their space. Along with his strategic work, he acts as a “creative coach” where he helps leadership teams build more creative cultures.

Outside of Against, you’ll find Brad on campus at Boise State as the director of the Certificate of Innovation and Design program where he teaches students modern creative and technical skills. Along with the certificate program, he serves as an adjunct professor at the College of Business and Economics for the National Student Advertising Competition where students get to pitch to a national brand and compete against other schools from around the country.

In his spare time, you'll find Brad improving his golf game, learning to kickflip, or trying to keep up with his wife at the airport.

Contact Against

Website: http://goagainst.com

Email: hello@goagainst.com